BMW i3, an electric car designed by BMW, has been a popular choice for those seeking an eco-friendly vehicle. Recently, the car was featured in an advertisement campaign, and the VFX breakdown for the commercial has been released by Juice, a VFX studio based in Poland.
The BMW i3 commercial features the car driving through the streets of a futuristic cityscape, highlighting the car's sleek design and eco-friendly features. Juice's VFX breakdown showcases how they created the stunning visual effects that brought the commercial to life.
The breakdown shows the various layers that make up the final shot, including the 3D car model, the cityscape, and the lighting. The team used advanced techniques like camera tracking and compositing to create a seamless integration of the car and the cityscape.
The VFX breakdown also highlights how Juice created the car's headlights, which are an essential element of the car's design. The team used a combination of 3D modeling and lighting to create the perfect look for the headlights.
The commercial's futuristic cityscape required extensive work to create, including the creation of the buildings, the lighting, and the traffic. The team used advanced techniques to create the cityscape, including matte painting and compositing, to create a cohesive and immersive environment.
Another impressive aspect of the commercial is the holographic displays that appear in the car. The studio used a combination of practical effects and digital compositing to create this effect. They filmed the car with the screens turned off and then added the holographic displays in post-production.
In conclusion, Juice's VFX breakdown of the BMW i3 commercial showcases the level of detail and dedication that goes into creating stunning visual effects. The team's use of advanced techniques and attention to detail has resulted in a visually stunning commercial.
VFX Breakdown by Juice:
Juice | BMW i3 – VFX Breakdown from Juice on Vimeo.
0 Comments